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How To Assure ROI On Your Training Investment
Management Support
▪
Managers need to support the training goals and attend
the training to be in
a position to reinforce new skills through coaching.
▪
They communicate expectations to trainees and make the
new learning
part of their performance goals.
▪
Follow up ensures that the new skills are applied immediately
in the field.
▪
Together, we monitor the effectiveness of the program,
review progress
on action items, identify new areas for action, make recommendations
for improvement and assure sustainability of the training.
Methodology
▪
Interactive training
sessions with fully customized training materials that can
be used for later reference and coaching.
▪
Feedback from existing and prospective clients in on-site
visits provides
valuable input for the training, assuring that the training addresses
issues
that your customers consider important.
▪
A participant needs analysis ensures that skill training
targets are trainable
issues, and not symptoms of larger organizational problems. It also
identifies areas for customization of case studies and other training
materials.
▪
Curriculum, sales language, methodology and principles
taught align with
your corporate culture and strategic objectives.
▪
Trainees work on existing or target accounts during workshops,
and not on
generic case studies. They develop their new skills on-the-job.
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The investment has more than paid for itself in the past year,
because now we have many people who bring in new business, and
not just myself. The real value of the training was taking my
engineers from their own educated silos as technical experts
to a place where they are overall business people. Their natural
environment has expanded and they can move seamlessly from engineering
to sales and marketing to negotiation. They now have a common
strategy that allows them to anticipate situations and be prepared.
That is their key to success.

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