Bio: Mia Doucet

A client recently said to me, “It’s not easy to be admired by a bunch of hard-nosed engineers. How does a trainer in ‘soft skills’ get to have so much respect?” My response was that it has to be because I have so much respect for them, for their technical knowledge, and what they are expected to accomplish on a daily basis. I love working with engineers.

My company, Sales Development Institute [now called Crack The Code] had been revolutionizing sales training since 1993. We had a proven history of custom-design and delivery of dynamic, world-class systems for dramatically improving sales results in the business-to-business sale.

Then, in 2001, I invited an international manufacturing technology firm to include engineers in a corporate sales program to get full value for their training dollar because their sales team was so small. One year later, they reported almost doubling their sales revenues — in spite of the fact that two senior salespeople had left the firm and not been replaced.

This result caused me to shift my focus from working with sales groups to working with engineers. Helping technical people contribute to the sales effort by expanding their people skills and making them realize the power they have to effect good decisions through improved communication and strong relationships became my driving force.

My main strength has always been the ability to spark innovative, revenue-generating strategies for my customers [and their customers] within a training context. At one time, automotive, engineering, and electronics firms were my main client groups. I now work almost exclusively with Fortune 500 firms.

 
Publications

§       China In Motion: 17 Secrets to Slashing the Time to Production, to
      Market, and to Profits in China, Japan and South Korea
      (Winner of USA Book News Best Book of 2004 Award)

§       Are Your Technical People Giving Away Your Million Dollar
      Secrets? (Ebook)

 §        Dozens of articles in over 50 publications and association magazines,
       including Mechanical Engineering, Chemical Engineering, Control
       Engineering, and IEEE Potentials.

 Associations

§         International Federation for Professional Speakers (IFFPS)

§         Founding Member and Secretary-Treasurer, Canadian Association of Professional Speakers, Southwestern Ontario.

§         American Consultants League   

 Past Associations/Certifications 

§         Certified Sales Professional (CSP), Canadian Professional Sales Association

§         Certified Human Resources Professional (CHRP), Human Resource Professionals
    Association of Ontario